Logorama from Human Music & Sound Design on Vimeo.
What if the logo doesn’t have to promote by advertisement or marketing strategy. They just like a human being have personality. Logorama, written and directed by H5 / Francois Alaux, Hervé de Crecy and Ludovic Houplain. It won a Best Animated Short Oscar. Logorama builds a beautiful world with more than 3000 well-known logos.The story set up two Michelin tire brand names play in the police, driving a black "Chevrolet" trademark for the police car, try to arrest the fugitive Ronald McDonald. They cleverly arranged a variety of brands in the film. For instance, Benley and Astonmartin were used their trademark as the birds. It is astonishing that there are so many brands in the world. These brands have significant influence on our life. The interaction between these brands might present the competition in the market place. The disaster in the later stage also shows the horrible consequence of destructive competition.
There is an interesting thing. More than 3000 companies by the use of trademarks did not have objection or opposition to the H5. There is only a company called Cash Converter sent an email to H5. Because their own company logo placed in a prominent position in the animation.
Similarly, there is a film called Font Conference. It produced by College Humor. The story is about a debate on whether to allow Zapf Dingbats to join the conference. Ransom interrupts with a dire threat to Courier and Curlz MT. Although the film is hilarious, each person appears their own character based on the font.
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