Our Community

This lecture is about a vision for sustainable restaurants by Arthur Potts Dawson. He talked about how much food, water and energy can be wasted in our normal life. In this lecture, you can see the ideas to practice on his own restaurants. This is an excellent prospect about creating recycling, composting, sustainable engines for good.

In 2010, he started new co-operative supermarket in the London Borough of Camden, inspired by the Park Slope Food Coop in Brooklyn, New York. Its name is The People’s Supermarket. The concept is “for the people, by the people.” The members in this supermarket have to work four hours volunteer time per month and obtain a discount on their each time shopping. It looks like a small ecosphere and create a best benefit for the local residents.

From the website of The People’s Supermarket, you can see the Brand Value.

The Supermarket is a sustainable food cooperative that responds to the needs of the local community and provides healthy, local food at reasonable prices. To this end, we believe in a series of key values, which guide our philosophy and management approach.

The visual identity contains the reason that the supermarket is not-for-profit and production budgets are consistently low. Unreal, a London based branding and advertising agency, use the ‘Euroslot’ as a symbol of The People’s Supermarket.

From the article on Identity Designed

The slot can be easily cut through anything from letterheads to in-store packaging, creating a simple, clever and cost-effective branding device that can be consistently applied across all communications.

The colors that they choose are black and yellow. The audience can obviously see the brand. The staff can simply make the posters with low-cost. In addition, you also can find some color similarity on Selfridges' yellow shopping bag.

Finally, The People’s Supermarket has a series of documentary on Chanel 4. You can see many problems at the beginning of a brand. For instance, the customers consider the afforded price. Besides, it can be found how to create and sustain a really co-operative community.