A new report released from the International Chamber of Commerce (ICC) specifies that the global economic and social impacts of counterfeiting and piracy will reach US$1.7 trillion by 2015 and put 2.5 million legitimate jobs at risk each year.
It means that creative industries may not have enough funds to operate and more people spend money on counterfeit products. In addition, people will be unemployed in the future. The company has bad reputation on their products.
Why customers are willing to buy counterfeit products? Because it is cheaper than the original. Furthermore, people need Brand Value to prove his status, especially luxury brand. First image determines by their appearance. It concerns the feelings of a person.
It means that creative industries may not have enough funds to operate and more people spend money on counterfeit products. In addition, people will be unemployed in the future. The company has bad reputation on their products.
A brand for a company is like a reputation for a person.
You earn reputation by trying to do hard things well. - Jeff Bezos
Why customers are willing to buy counterfeit products? Because it is cheaper than the original. Furthermore, people need Brand Value to prove his status, especially luxury brand. First image determines by their appearance. It concerns the feelings of a person.
Consumers are often unaware that they buy products that resemble what they want. This is worrying companies because fake products often ride on the success of the original product, eating into sales, and, in some cases, harming the consumer.
On the other hand, low price leads to low quality. It is extremely danger for some products, such as medicine, food and electricity. You never know when your cell phone will be exploded. Therefore, the counterfeit products might not the best choice.
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