![[Book] The Laws of Simplicity_1](http://farm6.static.flickr.com/5251/5496954047_b583cc2a1a.jpg)
John Maeda is a Japanese-American graphic designer, computer scientist and author, grew up in a tofu factory in Seattle. He is the current President of the Rhode Island School of Design, At RISD. John Maeda also is a MIT Media Lab.'s professor (director of the aesthetics + computation group). People who are interested in digital art design must have heard that John Maeda is the pioneer of digital art and design.
The Laws of Simplicity which are written by John Maeda has ten laws and three keys. In the book, he used different kind of examples to explain each law. For example, he used the sushi master and the refund policy to testify Law 8 Trust. At the beginning, the reason he wrote this book is according as two words, simplicity and complexity. They both have three letters, M I T. This evidence convinces him to advocate "simplicity” and balance the "complexity".
Each law in the book is generally independent and can be used together. There are three sets, which are 1 to 3, 4 to 6 and 7 to 9. You also can find that John Maeda apply the law in his book. For example, he suggested that the reader can read 1 to 3 and then skip to Law 10. Because Law 3 is talking about Time.
So, what is simplicity? In the area of architecture, there is a theory called minimalism. Less is more. The beauty of building is generated in the contact of light and shadow. In technology, simplicity sells in High-Tech gadgets. Products not only have high performance but also need to use easily. In graphic design, simplicity is important for a logo. A simple logo design is easy to remember and recollect for an audience. It can easily catch the attention of a target customer towards product or the advertisement or the company itself.
On the lecture in TED, George Whitesides: Toward a science of simplicity
He talks about complexity have different layers of simplicity. On the other way, Simple idea contains complex process. Finally, he adduces two quotations to explain the simplicity.
Make everything as simple as possible, but not simpler. - Albert Einstein
Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away. - Antoine de Saint-Exupery French writer (1900 - 1944)
On the lecture in TED, Eric Berlow: How complexity leads to simplicity
He said that the more you can zoom out and embrace complexity, the better chance you have of zooming on the simple details that matter most.
Everyone has their thought about simplicity. For John Maeda, he thinks simplicity is life. In my opinion, I think simplicity is complexity. So, what is simplicity for you? Hope you can share your opinion with me.
Further information:
The Laws of Simplicity - website
John Maeda on the simple life - TED Talk
The Laws of Simplicity which are written by John Maeda has ten laws and three keys. In the book, he used different kind of examples to explain each law. For example, he used the sushi master and the refund policy to testify Law 8 Trust. At the beginning, the reason he wrote this book is according as two words, simplicity and complexity. They both have three letters, M I T. This evidence convinces him to advocate "simplicity” and balance the "complexity".
Each law in the book is generally independent and can be used together. There are three sets, which are 1 to 3, 4 to 6 and 7 to 9. You also can find that John Maeda apply the law in his book. For example, he suggested that the reader can read 1 to 3 and then skip to Law 10. Because Law 3 is talking about Time.
So, what is simplicity? In the area of architecture, there is a theory called minimalism. Less is more. The beauty of building is generated in the contact of light and shadow. In technology, simplicity sells in High-Tech gadgets. Products not only have high performance but also need to use easily. In graphic design, simplicity is important for a logo. A simple logo design is easy to remember and recollect for an audience. It can easily catch the attention of a target customer towards product or the advertisement or the company itself.
On the lecture in TED, George Whitesides: Toward a science of simplicity
He talks about complexity have different layers of simplicity. On the other way, Simple idea contains complex process. Finally, he adduces two quotations to explain the simplicity.
Make everything as simple as possible, but not simpler. - Albert Einstein
Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away. - Antoine de Saint-Exupery French writer (1900 - 1944)
On the lecture in TED, Eric Berlow: How complexity leads to simplicity
He said that the more you can zoom out and embrace complexity, the better chance you have of zooming on the simple details that matter most.
Everyone has their thought about simplicity. For John Maeda, he thinks simplicity is life. In my opinion, I think simplicity is complexity. So, what is simplicity for you? Hope you can share your opinion with me.
Further information:
The Laws of Simplicity - website
John Maeda on the simple life - TED Talk
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